Its hardly news to point out the Internet has revolutionized business in the 21st century. Thanks to the Web, consumers have more information than ever to make smarter buying decisions. Websites like Travelocity, Expedia, Priceline and Kayak have changed the travel business, and put many travel agents out of business. But where is the Kayak of auto insurance, helping consumers find the best deals and lowest rates to insure their cars & trucks?
At least two websites are attempting to provide consumers with auto insurance quotes online from multiple companies, without the consumer having to disclose specific personal information, like names, social security numbers or vehicle identification numbers. I’ve looked at both Insurance Zebra and Ratekick, and although I’m impressed with each site’s design and ease of use, it’s not possible for them to give even approximately accurate auto insurance quotes to consumers anonymously through their websites.
The best way to get auto insurance quotes online is to go to each auto insurance company’s website (and include an online independent insurance agency operating in your state, if available) and provide your personal information as requested. This blog post will review Insurance Zebra and Ratekick, and explain why they are a far cry from being the Expedia of auto insurance. Continue reading