Car insurance ads & commercials  are everywhere these days — they are on TV, radio, the Internet, and in the mail — and it seems EVERY auto insurance company says you can save HUNDREDS of dollars if you insure with them.

Maybe you have called an insurance company responding to one of these ads, only to receive a price quote that saves you a little money, or is more expensive than what you pay now. You probably say to yourself, “That’s false advertising. I won’t waste my time again!”

No, it is not false advertising. The savings all these companies advertise is based on people that switched to their insurance company. The key word of that sentence is  “switched.” People getting a more expensive quote, or about the same price, usually DON’T switch their auto insurance. Those people that get a much lower car insurance quote DO switch their car insurance.

What should this tell you as a consumer? Many companies have low rates for some people, but not others. The only way YOU can find the company that can save you HUNDREDS OF DOLLARS is to shop your car insurance with many companies.

The biggest Car Insurance Shopping Mistake

The biggest mistake most people make when shopping for auto insurance is they don’t check the rates of ALL the leading car insurance companies. Is it worth some of your time to save $100s per year on car insurance? I think so.

Now, some car insurance advertising I have seen on the Internet is too good to be true. I have seen ads promising auto insurance at a 50% discount only available from their Web site, or offering car insurance for $9 a month.

However, if the ad is from an insurance company, the savings they claim is based on actual statistics that you can read about in the fine print. The insurance company is definitely saving some people money. The only way for you to find which company can save you money, is to shop your insurance.

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