Auto Insurance Policy Discounts: Long-term Policyholder Discounts & Cash-Back Discounts

Insurance companies want your loyalty. Not only is it less expensive for an insurance company to keep a customer, than to find & insure a new customer, newer customers are much more likely to file a claim than long-term customers.

Some auto & home insurance companies offer long term policyholder discounts, loyalty discounts, or cash-back discounts, as an incentive for you to keep insuring with them. Nationwide Insurance, per their Web site, offers auto insurance customers a 5% discount after 3 years, changing to a 15% discount after 5 years with them.

American National, per their Web site, offers 25% of last year’s premium back for home and auto insurance, after you have been insured with them for 3 years and you are claims-free.

These types of discounts, obviously, don’t lower the rate for new customers, and should not be weighed too heavily when shopping.

If one auto insurance company is twice as expensive as another insurance company, but will give you 25% back each year after 3 years, it is not a better deal than the other insurance company. In this example, the less expensive auto insurance company is giving you a price equivalent to a 50% discount from the more expensive insurance company.

Don’t fall for marketing gimmicks, use my Web site, and go with the best-priced auto insurance company providing you with the service & coverage you need.

However, if the insurance company with the cash-back program has a price close to the best prices you get when shopping, the chance to save even more money, through a cash-back program, may be a good option for you.

Some insurance companies have deluxe policies, which are more expensive than their basic policy, offering cash-back each year if you do not have a claim.

Sometimes, these deluxe policies have features making them the best choice for you, like accident forgiveness, if a driver in your household is newly licensed, or regularly has a fender bender every 3-5 years. But the cash-back option is rarely worth paying for, because the extra cost of the deluxe policy is more than the cash-back you will receive.
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Long-term or loyalty discounts are nice, too. But a 15% Long-term policyholder discount, taking you 5 years to receive, may not be worth the wait.

Auto insurance companies have frequent rate increases, so it is very likely, even with a 15% Long-term policyholder discount, you will be paying more for your auto insurance in 5 years than you pay now.

A lot can happen in 5 years.

Give yourself your own discount now, and by shopping each year at your policy renewal date, & insure with the best-priced insurance company with acceptable customer service you can find. Don’t choose a stinker!

If you have been insured with an insurance company for 3-4 years or longer, ask about any discounts you may qualify for in the near future, and what the new price will be, before you decide to switch to another insurance company.

If your auto insurance company says you will save another 10% in a year, because of a long-term discount, but you can save 10% or more now, with an equally-good auto insurance company — don’t wait to save money, unless there are other advantages to staying with the same company. You may never get the lower price with the long-term policyholder discount you expect.

I’ve seen this happen myself, while working for an insurance company, where I have had to explain to customers upset their rates went up, instead of down, because a rate increase made their auto insurance more expensive, even with the newly-earned long-term policyholder discount.

Do you get a long term policy holder discount on your auto insurance? Comment or ask me questions on my facebook page. Follow me on Twitter for important insurance consumer news & new blog entries at CarInsWatch. See auto & home insurance company reviews rating each company’s pricing, claims handling and customer service for over 40 different companies; customer complaint analysis for the major insurance companies in each US State; term life insurance rate surveys and more, on my home page at smartshopyourcarinsurance.com.